1. Data Categories
Conversion Rate: The percentage of customers who complete a checkout after clicking.
Revenue: The total revenue generated through member's product links that resulted in successful conversions.
Product Link Sends: The total number of "product links" sent by members via the "Message Center."
Order Placements: Represents how many people clicked the link and completed the checkout.
Order Failures: Represents how many people received the product link but did not complete the checkout and exceeded the "order expiration time."
Average Order Value: Calculated from total revenue, indicating the average amount per order.
Click-through Rate: The ratio of people who clicked after members sent product links. Formula: Number of clicks on product links ÷ Total number of product links sent.
Non-Click Rate: The percentage of people who did not click after members sent product links.
Click-But-No-Checkout Rate: The percentage of people who clicked after members sent product links but did not complete the checkout.
2. Sales Curve
Understanding the changes in revenue and order placements.
Top Items Sales Ranking
Total revenue generated by individual items, ranked in the top five.
Top Items Quantity Ranking
Number of individual item sales, ranked in the top five.
3. Member Performance
Provides an overview of members' performance metrics.
Total Revenue from Orders
Revenue generated through the member's referral links.
Average Order Value
The average order value of "completed checkouts" brought in by the member.
Conversion Rate
The percentage of members' referral links that resulted in checkouts.
Product Link Sends
How many "individual product links" and "multiple product order links" the member sent.
Click-through Rate
The percentage of clicks on product/order links sent by the member.
Order Placements
The number of completed checkouts resulting from product links sent by the member.
Order Failures
The number of product links sent by the member that exceeded the "order expiration time."
Hope you find this lesson helpful.
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