This article will introduce you to "GA4 Official Website Events X Automated Remarketing" through Super8's automated journeys, tracking customer behavior such as browsing and shopping on the official website and pushing appropriate personalized messages to help brands amplify the value of traffic.
Key points of this article:
Detailed tutorial on GA event integration
For GA events X automated journey settings
After setting up GTM, go back to the left-hand menu and find "Marketing Automation." Click "Add Journey" in the top right corner.
Super 8 provides seven common GA event scripts to help you quickly and conveniently create journeys.
The GA4 events for automated journeys can use "LINE" or "Live Chat" as push channels.
If your organization has a "self-built official website" that has not yet integrated a sending channel, click on the article >> Live Chat connection.
If your organization uses "membership binding modules" such as Shopline, Shopify, Cyberbiz, and other e-commerce modules that have not yet integrated a sending channel, click on the article >> GA event integration.
Step 1: basic settings
Define the journey name and duration, the sending platform (choose between LINE or LIVE CHAT), and how many times customers can participate in the journey, and whether to enable the dormancy setting.
Step 2: journey settings
If using LINE as the sending channel, the "Journey Settings" tab provides six types of trigger conditions.
These conditions include: 1. Adding a friend, 2. Unblocking a friend, 3. Tags, 4. Keywords, 5. Being part of another process, 6. GA events.
If using e-commerce modules or LIVE CHAT as the sending channel, the "Journey Settings" tab provides four types of trigger conditions based on official website behavior tracking.
GA events include: 1. Page browsing, 2. Adding to cart, 3. Completing checkout, 4. Removing items from the cart.
Page Browsing: Set the number of times and duration a customer visits a specified URL on the official website to trigger a journey.
Trigger URL Conditions
- Exact URL: The journey is triggered only if the full URL matches exactly, e.g., http://www.no8.io.
- URL Contains: The journey is triggered if the URL contains specified keywords, allowing for partial path entry, e.g., /products.
- URL Does Not Contain: The journey is not triggered if the URL contains specified keywords, with all other URLs triggering the journey, allowing for partial path entry, e.g., /about.
Browsing Conditions
- Both conditions must be met; for example, setting the condition to 2 visits within 7 days with each stay lasting at least 5 seconds means the customer must visit the specified page twice within 7 days, and each visit must last at least 5 seconds to trigger the automated journey.
Add to Cart: When a customer adds any product to the cart, this condition triggers the journey.
Complete Checkout: When a customer completes the checkout process, this condition triggers the journey.
Remove From Cart: When a customer removes any product from the cart, this condition triggers the journey.
Step 3: Click ‘+’ to set up the next level of the scenario (divided into sending a message or GA event):
Click 'Send Message': Set the wait time and content of the message to be pushed to the customer.
Click 'GA4 Event': Set different path conditions.
When choosing "GA Event - Browse Page": By default, there is only one branch. Based on the scenario, you can "Add Branch" to set up different browsing conditions and follow-up message content.
For instance, if a customer browses a certain car model, push messages about similar models to the customer.
When choosing "GA Event - Add to Cart": The default paths are 'added to cart' and 'not added to cart,' with a set time frame for how soon after browsing a product page the cart is added to.
For example, if a customer has not added a product to the cart within one hour of viewing, push a message about a new promotion for buying now.
When choosing "GA Event - Complete Checkout," the default paths are 'completed checkout' and 'not completed checkout,' with a timeframe set for how soon after adding a product to the cart the checkout is completed.
For instance, if a customer does not check out within one hour of adding a product to the cart, push a message about a new purchase promotion.
When choosing "GA Event - Remove From Cart," set how soon after browsing a customer removes a product from the cart to trigger the subsequent message content. For example, if a customer removes a product from the cart within one hour, push a message about a full amount rebate coupon available now.
Scenarios for automated marketing applications
Scenario 1: Personalized Product Recommendations Based on Customer Page Browsing
Setup:
Step 1, Trigger Condition: GA4 - Page Browsing
Trigger Setup: The customer visits the Super 8 official website once within 7 days and stays for 1 minute.
Step 2, Add the Next Layer of GA Event:
Select "GA Event - Browse Page," and click the "Add Branch" button in the bottom right to extend the second path.
Step 3, Set Conditions for Both GA Events:
Specify URLs for products A, B, and C. Set it to automatically send product recommendations after a 1-minute stay on the product page, then click “+” and "Send Message" to set up navigation cards for different products.
Scenario 1: Customer Perspective
Welcome to experience the automated journey on the beauty shop e-commerce platform. Please browse the specified products "Light Through Soft Focus Powder" and "Devil Lash Precise Definition Mascara" to trigger the journey.
For example, when a customer starts browsing a specified product page on the official website, LIVE CHAT will automatically notify them of the product's promotional activities.
For instance, if a customer wishes to see the promotional notification again, they can click "Continue Conversation" in the bottom right corner of LIVE CHAT to view the promotional activities for that product.
Scenario 2: Tracking Whether the Customer Completes Checkout After Adding to Cart
Setup:
Step 1, Trigger Condition: GA4 - Page Browsing
Trigger Setup: The customer visits the Super 8 official website once within 7 days and stays for 1 minute.
Step 2, Add the Next Layer of GA Event:
Choose "GA4 Event - Add to Cart" and set the judgment time to whether the cart is added within 2 hours. Then click “+” to add sending messages, setting up reminder messages and product recommendation messages accordingly.
Step 3, Add the Second Set of GA Events:
In the "Added to Cart" branch path, click "+" and select "GA Event - Complete Checkout" to track whether the customer completes the checkout within 1 day or not.
Step 4, Add Sending Messages:
Set up thank you messages and Super888 promotional messages separately.
Scenario 2: Customer Perspective
For example, if a customer adds a product to the cart and does not checkout within one day, LIVE CHAT will automatically pop up a notification offering an immediate discount for checkout.
Data Effectiveness
To assess the effectiveness of automated marketing campaigns, you can navigate back to the main screen of the automated journey activity. Clicking on the activity allows you to view data for each stage of the journey, including:
The number of GA event triggers
The count of messages sent
Completion rates of the journey (completed, in progress, and not completed by customers)
Specifically for "Complete Checkout":
When evaluating data effectiveness, the performance of the branch that completes the checkout process can be seen. This insight is crucial for understanding how well the automated journey leads to conversions.
Determining the Denominator for Checkout Rate:
The checkout rate's denominator is calculated based on the effectiveness of conversion from "message cards" sent and the "page browsing" events. Thus, the denominator will search upwards for either "message cards" or "GA4 page browsing" cards as the base for the checkout rate calculation. If the system cannot find these two types of cards, then the "trigger count" will be used as the denominator for the checkout rate.
Official Website Behavior History / Website Identity Synchronization
Brands can access detailed insights about the most frequently visited pages, recent chat initiations, and products added to the cart on their official website through the "Behavior History" feature in Super's message center.
Conditions for Accessing Official Website History in the Message Center:
Organizations that have integrated GA4 with Live Chat (for self-built official websites).
Organizations that have integrated GA4 with membership binding modules (for e-commerce modules).
Supplement for E-commerce Modules:
Shopify's system does not support GA4 events for "Add to Cart" and "Complete Checkout," so there will be no LINE notifications for these actions, and they will not be displayed in the "Official Website History."
Step 1. Integrating Visitor Records with Membership Identity:
Transition from visitor → browsing the website → logging into the official website
becoming a member → integration of visitor records with member data.
Step 2. Types of Website Behavior History:
To have a website behavior history, it is necessary to install "GA4 Website Event Setting."
Live Chat" for self-built websites
Membership Binding Module" for e-commerce modules, the "Official Website History" field will be displayed in the message center.
Step 3. Displayable History Types with GA4 Events:
Page browsing: The customer must stay on a page for at least 10 seconds.
Adding to the cart.
Removing from the cart.
Completing checkout.
Conditions for Entering Behavior History:
Each page visit must last more than "10 seconds" to be recorded (aligned with GA4 interaction event definitions).
The sidebar will display all history records from the past month, showing everything at once upon expansion.
Most Frequently Visited Page:
The page with the highest number of visits by a customer within the last month.
Most Recent Chat Opening Page:
The official website page where the customer was staying when they opened a chat in Live Chat.
If the customer switches pages after opening the chat and if the "customer service representative" has not marked the chat as complete, the original "chat opening" page will be displayed.
Step 4: Visitor Records vs. Member Records:
Official Website History for Visitors: Displays the last 100 actions if the visitor has not registered or logged in; if there's no new activity within a week, the visitor's history expires and is only retained for one week.
Official Website History for Members on E-commerce Platforms + Membership Modules: Displays only the most recent month's history, which does not expire.
Step 5. Identity Synchronization in Customer/Message Center:
Conditions for connected social media: If the customer has purchased a membership module and has completed membership binding, the "connected social" icon (currently only LINE) will be displayed.
Brands with self-built official websites need to actively push "member login" with a Customer ID to attach the history to that member (this functionality requires engineering support from the brand's side).
Step 6. Identity Synchronization in Message Center:
When a "visitor A" logs in or registers as a member on the official website during a chat, a "login notification" will appear, and the page will refresh to update to a "member chat room," with the visitor's history and chat records updated in the "member sidebar." A "green status bar" will indicate "-visitor has logged in as a member-."
Note for users of the Cyberbiz e-commerce module: Due to the specific specifications of the e-commerce platform, please pay attention to the following:
A. For the shopping cart remarketing card in MA to "display included product information" (including product images and descriptions), you can only choose "GA Event - Add to Cart," and subsequent processes must use "message sending option cards" to bring in product information.
B. When opening an option-type card, the precondition for "automatic inclusion of product information" is that when a customer adds a product to the cart on a specified page, the system will actively capture the product information on that page (including images and descriptions) and display it on the customer's card. If the information cannot be captured, the card will retain the content you have set.
C. The image sent out only supports capturing "e-commerce shopping cart information" for the first option-type card. For example, the first card captures product information successfully, while subsequent cards cannot.
D. When capturing the shopping cart, the photo will be cropped, and the more vertical the version, the more severe the cropping ratio. Consider the size of the photo to maintain consumer experience.
For Shopify, it does not support events like removing from the cart and completing checkout. Therefore, triggers based on these events won't work.
Shopify supports page browsing and adding to cart events, but since many marketing functions are implemented via "plugins" in Shopify's native backend, GA4 events are also available as a paid plugin, meaning direct code integration or receiving system messages from other e-commerce platforms might not be possible without purchasing the native backend GTM GA4 app extension from Shopify's marketplace.
For Cyberbiz, the shopping cart remarketing card requires fulfilling the "GA event - Add to Cart" conditions and subsequent processes must use "message sending option cards" to support this feature.
This concludes the content for this unit, hoping it has been helpful to you!
We hope this article will help you!
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