Following the basic setup for Marketing Automation (MA), we will now guide you how to set up different journey branches to extend more marketing scenarios. Let's dive into it!
Key Points:
1. Basic Tutorial
1.Add an Automated Journey → Set the trigger condition (e.g., friend addition as an example).
2. Click the '+' to select 'Send Message,' starting to add the first message and waiting time.
The message should be in a clickable format (e.g., card, carousel, image message...)
Set the waiting time (Shortest: 5 min, Longest: 2 years).
If no waiting time is set, the message will be sent immediately.
3. Next, under the first message, click the '+' and select 'Enter Conditions' to initiate journey branches.
4. After initiating journey branches, first, set the 'Decision Time': shortest 1 hr, longest 30 days.
Example: If waiting time is set for 1 day, two paths will automatically be included >> Within 1 day: Clicked + Not Clicked.
Then, set the 'Condition Settings,' which can be divided into two methods:
Any Option: Paths divided into how long it's been "Clicked" and "Not Clicked."
Based on Card Option: If the previous message has multiple cards or clickable areas, this option allows designing multiple paths.
5. Choosing 'Based on Card Option,' the system will automatically show the number of buttons pending allocation. In 'Journey Branches,' buttons can be allocated to different message paths.
6. Similarly, for the next layer of messages to send different content information, you can also click 'Enter Conditions' to achieve the above effect.
2. Advanced Application - Trigger by Specific Sticker
Super 8's sticker interaction module addresses three major aspects in one go: reducing block rates, increasing interaction rates, and refining member profiles.
Here's a more comprehensive tutorial for this module:
Please note, this feature is only supported on the Line platform.
1. Entering Conditions:
The sticker interaction automated journey module supports 'Specified Sticker Pack' and 'Specified Sticker' as entry conditions. As part of the branch conditions, it can automatically respond with corresponding messages based on different stickers sent by the customer.
Adding 'Customer Sends Sticker' as an Entry Condition:
It supports different conditions such as 'Send Message,' 'GA Event,' 'Various Trigger Conditions,' 'Automatically Tagging,' etc.
2. Entry Condition Branch Nodes:
Sending Specified Sticker: If the customer sends a sticker within the specified conditions, they will enter this branch.
Sending Unspecified Sticker: If the customer sends a sticker outside the specified conditions, they will enter this branch.
Not Sending Any Sticker: If the customer doesn't send any sticker within the specified time, they will enter this branch.
No Specified Sticker Situation:
Based on the official account's sticker pack (package id), you need to enter the sticker pack id. If 'Specified Sticker' is not selected, all stickers in that pack enter the 'Sending Specified Sticker' branch. Stickers not from the brand's official pack enter 'Sending Unspecified Sticker.' If no sticker is sent within the specified time, it enters the 'Not Sending Any Sticker' branch.
Specified Sticker Situation:
If you select specified stickers, besides the 'sticker pack id (package id),' you also need to enter the id(s) of the specified sticker(s) (sticker id). This can support multiple stickers. If any one of these stickers meets the conditions (or rule), it enters the 'Sending Specified Sticker' branch. Unspecified stickers will enter the 'Sending Unspecified Sticker' branch, and if no sticker is sent within the specified time, it enters the 'Not Sending Any Sticker' branch.
＊補充：可以加入Flex開發人員工具，上傳指定貼圖，找到專屬 package id、sticker id。加入Flex官方帳號
We hope this article will help you!
If you have any related questions, feel free to ask online customer service specialists through the 「Customer Chat Plugin」 at the bottom right of the Super 8 web console.
Service hours are Monday to Friday 09:30~13:00, 14:00~18:30.
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